Richy with its ambitious motto; ‘just for wealthy men and beautiful women’ has taken interest and has gained 60,000 active users in Turkey. The application for which men pay $59 a month is free of use for women.
Developed in the UK, the dating app has had 450,000 users in a short period of time and male users take advantage of the application before traveling to the country they would like to visit, to find information about the locations, lavish living and female friends.
Richy has settled in the 3rd place in the list of Apple Store, Turkey, mobile app market in the top grossing. As male users pay $59 a month, they get in return, unlimited luxury options, free messaging and video call options with females in countries such as; Russia, Ukraine, Turkey, the Balkans and South America.
The app is currently in the top 7 amongst 10 mobile market applications and 90% of the men users are above the age of 30 and 80% of women members are between 20 and 30. It aims to reach 2 million people by 2017.