The latest environmental awareness campaign came from United Kingdom. An organization called Hubbub, made a smart project that keep away people from littering.
Hubbub operate various campaigns previously that with one great aim: cleaning London streets. They made various great campaigns in various areas like , food , fashion, street cleaning act , home and innovation areas. The latest campaign for the clean streets #neatstreets.
” Our public polling discovered that a staggering 86 per cent of people think littering is a disgusting habit yet only 15 per cent of us would actually confront someone and tell them that. This is why from May to October we’re trialling a new approach to tackling littering on Villiers Street, Westminster, using the latest thinking on behaviour change and awareness raising from around the world.”
The campaign goes on “inside the box” they put a two separate spaced box with one question:
“Which is the best football player ? “Lionel Messi or Cristiano Ronaldo
Yes campaign starts with that question. And you can throw your cigarette butts depends on which player is your favorite. Also a music played when you put your cigarette butts in the container.
London smokers chose to Messi the best football player with cigarette butts.
So this cigarette butt piles collecting in one place together.
Another campaign is related to chewing gum throwing. Chewers stick their gums instead of thrown away the ground to special designed boards with telephone boxes dotted.