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Meet Hyatt’s New Unique Brand: The Unbound Collection

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Burcu KAYMAK
Burcu KAYMAK
04/03/2016
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Meet the one of the hotel giant Hyatt’s new brand called The Unbound Collection beneath the concept of creating unique and independent experiences.

The Unbound Collection which is uses the slogan of the excellence you know. The adventure you don’t  included new and existing upscale and luxury places in the portfolio while provide Hyatt loyalty program and quality brand.

CMO of Hyatt Hotels Maryam Banikarim expressed that.  The use of ‘Unbound’ is really derived from the notion of freedom,” “Freedom from owners to be able to continue to operate the way that made them successful, and freedom for consumers to experience travel the way they want, but supported with Hyatt’s level of service consistency.”

The Unbound Collection by Hyatt’s properties planned to launches various properties around the world including; The Driskill Hotel in Austin, Texas; the Hôtel du Louvre in Paris, France; the Carmelo Resort & Spa in Carmelo, Uruguay; and the Coco Palms Resort in Kauai, Hawaii. The portfolio of Hyatt will be consist of historical precious stuffs, resorts,  boutique hotels, and contemporary hotels.

President, Hyatt Hotels Corporation Mark Hoplamazian expressed his opinion about The Unbound Collection:

“The Unbound Collection by Hyatt provides us with a myriad of opportunities to grow, not only in new markets, but also in places we know our guests want to go.

“The collection of properties will allow us to reach the modern traveller who seeks one-of-a-kind experiences, but also wants the reassurance and loyalty program that comes with our brand, “What really excites us about The Unbound Collection by Hyatt is that this portfolio provides rich social currency through story-worthy, shareable experiences that guests will take with them long after their stay.”

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