While tourism has always been an important industry for New York City, in recent years it has dramatically grown into a cornerstone of the city’s economy. As New York City’s fastest-growing industry, tourism has been a stabilizing force for the city during the economic downturn.
However as tourism continues to grow, the city strives to meet its new goal of welcoming 55 million visitors by 2015, generating $70 billion in economic impact. To help accomplish this goal, the city’s primary tourism organization NYC & Company announced the new initiative Tourism Ready, which is a series of five seminars held in each borough that help small businesses position themselves within the travel industry. With its Neighborhood x Neighborhood campaign, NYC & Company aims to encourage the in- flux of visitors to explore neighborhoods, attractions and hotels out- side the traditional tourist locations.
Seminars will be taught by several NYC & Company executives and outside speakers. Topics will include cross promotion, the packaging of goods and services, and how to better engage tourism trade such as tour operators and marketers to increase visitation and spend.