It’s not like consumers are trying to read the print version of the magazine squished into a mobile format, the magazine app comes with mobile exclusivity.
The first edition of the Pullman Hotel magazine app was launched in the summer of 2013. The 2014 edition of the Pullman magazine app with behind-the-scenes photography of a fashion shoot in Morocco, followed by a series of photography pages profiling Pullman destinations. The main edit includes series of profiles of cultural influencers, rock and roll photographer Richard Bellia and Moroccan director Laila Marrakchi.
There are pages dedicated to new hotel and destination developments with stunning professional photography, hotel deals, stories about professional development, and data charts depicting how people of different nationalities use social media and their electronic devices.
Pullman is one of a good example in showing how hotels ought to come up with magazines and apps with rich content to help consumers navigate the local destinations and engage with the brand.