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Social Media Directly Effects Travel And Tourism

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Leyla Güvenç
Leyla Güvenç
22/03/2016
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Which one of you has not been inspired by your friends and family member’s recommendations, experiences and shared photos for a vacation choice more than any other form of advertising?

Opinions are spread in the quickest way through social platforms as Twitter and Facebook which allows followers by a single click to share suggestions and tips. Vice versa negative opinions can shut down any kind of interest in one single second. Not hard to believe that we are talking about a 92% rate of tourists planning their next destinations according to friends and family recommendations.

More than 52% of this kind of researchers change their plans once coming across a negative opinion or comment within the social media. Not only memories are discussed but also what attractions are seen, what restaurants are visited and which hotels are preferred the most in this platform.

The latest technology has brought us to the phase where nothing is or can be kept as a secret anymore.

That’s why, be careful hosts !

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