The campaign called “Big Draw” and aims to “discover and appreciate the beauty of art and history through drawing” museum’s website welcomes visitor in that post:
“In today’s world of mobile phones and media a visit to a museum is often a passive and superficial experience, Visitors are easily distracted and do not truly experience beauty, magic and wonder. This is why the Rijksmuseum wants to help visitors discover and appreciate the beauty of art and history through drawing so #startdrawing!”
” The architect who designed the Rijksmuseum already created the Drawing School in 1885. There, if you want, you can learn how to draw, paint, photograph, and so forth, but you don’t have to. Actually, we all already know how to draw. As children there is nothing we enjoy doing more, but then as we grow up we have to write, talk, and think rationally.”
So any visitors can be sketch of the artworks freely: “You don’t even have to be able to draw because this is not about the final result, but rather about looking at what you want to draw. When you do this, you begin to see things you never noticed before. You see proportions, details, lines… you get closer to the artist’s secret.”
The Rijksmuseum’s life motto is : “You See More When You Draw”
The event has their own video too check out!